The ABTT Theatre Show, a renowned gathering of professionals in the live performance technology and production industry, returned to the magnificent Alexandra Palace on June 7th and 8th 2023.
Held within the iconic walls of Alexandra Palace, affectionately known as Ally Pally, this exhibition serves as a hub where a diverse range of specialised suppliers converge to connect with individuals involved in theatre, events, festivals, music and more.
Nestled atop a North London hill, Alexandra Palace has been an architectural gem since its opening in 1873. Dominating the skyline is its towering communications aerial, visible from miles around.
Bright and early on the day before the show, Richard Bridgman and Harry Haskew, our Controls Engineer Degree Apprentice, embarked on their journey to Ally Pally. Despite the notorious unpredictability of London traffic, they arrived promptly. Scott Fraser, our Estate Manager, had already transported the equipment to the show and assisted Ewart in setting up our stand. The exhibition primarily focused on equipment used for touring shows, including theatre installations, lighting, sound systems, and rigging. Our purpose was to showcase the “Whirly Reeler,” a joint venture between Rawner and Ewart, manufactured by Warren.
Participating in a show and manning a stand presents its fair share of challenges, as Warren and Ewart always strive to make the most of their time and financial investment. I am pleased to report that anyone passing by our stand, be it attendees or fellow exhibitors, received an informative introduction to the Whirly Reeler. We engaged in numerous discussions and received serious inquiries from esteemed organisations. Richard represented us on Wednesday, as Will was committed to speaking at another event. Harry, on the other hand, experienced firsthand how long and arduous a day on the show floor can be!
Come Thursday, Will took his place at the stand, but he likely found that we had already conversed with the majority of visitors the day before. However, it provided an excellent opportunity for Richard to reconnect with past suppliers and customers, which was a highlight for him.